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Making Noodles

The future belongs to those who shape it. 

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We innovate and create at the intersection of ideas and execution to provide the best possible impact for our clients & partners.

The Art of The Deal

Client: Climpson & Sons

Industry: Food and Beverage

Focus: Wholesale Performance & Process Optimisation

As one of London’s most respected specialty coffee roasteries, Climpson & Sons has been at the forefront of the craft coffee movement for years. With a well-established market presence, they sought to elevate their wholesale division, focusing on improving sales efficiency, increasing lead conversion, and strengthening market penetration.

 

We implemented a targeted wholesale growth strategy, integrating a KPI-driven sales framework designed to optimise client acquisition and retention. By refining account qualification processes and enhancing customer engagement, the business saw a 17.02% increase in won accounts, a 20% improvement in new account quality, and a threefold increase in overall sales efficiency, outperforming the previous sales team’s results.

Shaping What’s Next

Client: EAST JR

Industry: Bespoke Joinery and Interior Design

Focus: Redefining Mission and Organisational Alignment

EAST JR, a multidisciplinary design studio, had reached a turning point, successfully established but in need of a clearer strategic direction to maintain momentum and scale effectively. They required a structured approach to redefining their vision, refining their positioning, and aligning leadership with long-term objectives.

 

Through an intensive vision alignment workshop, we worked with the founder to restructure the company’s core philosophy, clarify its mission, and create a growth-focused framework. This process helped to uncover EAST JR’s brand identity, set a strategic foundation for expansion, and establish an actionable roadmap ensuring that future growth is deliberate, scalable, and aligned with the company’s long-term vision.

Beyond the Table 

Client: The Duck and Rice

Industry: Hospitality

Focus: Market Expansion and Retail Innovation

Founded by Alan Yau, the creator of Wagamama and Hakkasan, The Duck and Rice is known for its innovative fusion of modern Chinese cuisine and British pub culture. Ready to expand beyond the restaurant experience, the brand aimed to launch a signature retail product line, introducing a new revenue stream while reinforcing its identity in the market.

 

We led the development of a retail expansion strategy, ensuring the new product line stayed true to The Duck and Rice’s brand essence while being commercially viable. This involved translating the restaurant’s unique culinary and cultural identity into a tangible product line that strengthens customer engagement beyond the restaurant setting.

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