Behind every outcome is a way of working.
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We innovate and create at the intersection of ideas and execution to provide the best possible impact for our clients & partners.
The Space Between Lines
Service: Commercial OS
Client: East JR
Industry: Bespoke Joinery and Interior Design
Focus: Commercial Structure and Team Alignment
Following our earlier Vision Workshop, a new request from East JR for a marketing roadmap revealed a deeper operational constraint. While the studio had strong visual momentum, unclear ownership, decision flow and commercial structure were slowing progress and creating bottlenecks across teams. What presented as a marketing challenge was, in practice, a need for greater operational clarity within the commercial function.
We delivered a targeted Commercial OS intervention focused on the marketing layer of the business. Through diagnostics, workflow mapping and role definition, we designed a blueprint connecting creative, marketing, and sales, tightening collaboration points and aligning activity to commercial priorities. This allowed the roadmap to be built on a structure that could realistically be executed.
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The work now underpins quarterly objectives, allowing momentum to build without pulling leadership back into day-to-day bottlenecks or disrupting the studio’s creative rhythm.
Shaping What’s Next
Service: Vision Workshop
Industry: Bespoke Joinery and Interior Design
Focus: Defining Vision, Mission and Purpose
East JR, a bespoke joinery and interior design studio, had reached a turning point, successfully established but in need of a clearer strategic direction to maintain momentum and scale effectively. They required a structured approach to redefining their vision, refining their positioning, and aligning leadership with long-term objectives.
Through an intensive vision alignment workshop, we worked with the founder to restructure the company’s core philosophy, clarify its mission, and create a growth-focused framework. This process helped to uncover East JR’s brand identity, set a strategic foundation for expansion, and establish an actionable roadmap ensuring that future growth is deliberate, scalable, and aligned with the company’s long-term vision.
Starting With Intention
Service: Sales Systems
Client: Dream in a Cup
Industry: Retail
Focus: Commercial Foundation and International Market Entry
Dream in a Cup, an Istanbul-based ceramics brand preparing for international expansion, required a structured commercial groundwork before entering new retail and wholesale markets. They needed clear segmentation, pricing logic, and a repeatable sales system that could support both domestic scaling and export partnerships without diluting the brand’s design-led identity.
We built the full commercial foundation for their UK market entry, creating a cohesive sales framework spanning prospect mapping, structured outreach and qualification. This work established a consistent commercial narrative for pitches, strengthened early-stage partner conversations, and equipped the founder with a clear, ready-to-deploy system for approaching premium retailers and strategic international partners.
The Art of The Deal
Service: Sales Systems
Client: Climpson & Sons
Industry: Food and Beverage
Focus: Wholesale Performance & Process Optimisation
As one of London’s most respected specialty coffee roasteries, Climpson & Sons has been at the forefront of the craft coffee movement for years. With a well-established market presence, they sought to elevate their wholesale division, focusing on improving sales efficiency, increasing lead conversion, and strengthening market penetration.
We implemented a targeted wholesale growth strategy, integrating a KPI-driven sales framework designed to optimise client acquisition and retention. By refining account qualification processes and enhancing customer engagement, the business saw a 17.02% increase in won accounts, a 20% improvement in new account quality, and a threefold increase in overall sales efficiency, outperforming the previous sales team’s results.
Beyond the Table
Service: Brand Development
Client: The Duck and Rice
Industry: Hospitality
Focus: Market Expansion and Retail Innovation
Founded by Alan Yau, the creator of Wagamama and Hakkasan, The Duck and Rice is known for its innovative fusion of modern Chinese cuisine and British pub culture. Ready to expand beyond the restaurant experience, the brand aimed to launch a signature retail product line, introducing a new revenue stream while reinforcing its identity in the market.
We led the development of a retail expansion strategy, ensuring the new product line stayed true to The Duck and Rice’s brand essence while being commercially viable. This involved translating the restaurant’s unique culinary and cultural identity into a tangible product line that strengthens customer engagement beyond the restaurant setting.
If something in your business needs attention, bring it to us.
We’ll tell you honestly whether we’re the right partner.