Projects
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We operate where thinking meets form, shaping work that holds its value once exposed to reality.
Finding the Centre
Service: Vision and Brand Strategy
Client: ACT Creative Studio
Industry: Creative and Design
Focus: Vision Clarity, Market Positioning, Commercial Direction
ACT came to us at a moment of reorientation. After years of independent operation in London, the studio’s output had matured, yet its commercial logic remained tethered to the founder’s immediate horizon, prompting a rebrand and repositioning. The ambition was not merely to refine the foundations, but to construct a durable institution with cultural weight and an economic apparatus capable of sustaining a multi-talent practice.
We led an engagement shaped to ACT’s realities, not adapted from an off-the-shelf process. Through clinical assessment across vision, client focus, and operating model, we rendered long-held ideas into a definitive structure. We reframed growth around sustainable services, pricing logic, and team evolution. Alongside this, we refined ACT’s positioning to support a more commercial client base without diluting its cultural and editorial core.
The result was a crystallised mission, a sharper market stance, and a direction fit to carry the rebrand with genuine authority. ACT left with a stable framework for strategic decisions, pricing, partnerships, and intellectual succession, allowing the studio to grow deliberately, build a community around its work, and secure a legacy.
The Space Between Lines
Service: Marketing Roadmap
Client: East JR
Industry: Bespoke Joinery and Interior Design
Focus: Commercial Structure, Team Alignment
Following our earlier Vision Workshop, a new request from East JR for a marketing roadmap revealed a deeper operational constraint. While the studio had strong visual momentum, unclear ownership, decision flow and commercial structure were slowing progress and creating bottlenecks across teams. What presented as a marketing challenge was, in practice, a need for greater operational clarity within the commercial function.
We delivered a targeted Commercial OS intervention focused on the marketing layer of the business. Through diagnostics, workflow mapping and role definition, we designed a blueprint connecting creative, marketing, and sales, tightening collaboration points and aligning activity to commercial priorities. This allowed the roadmap to be built on a structure that could realistically be executed.
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The work now underpins quarterly objectives, allowing momentum to build without pulling leadership back into day-to-day bottlenecks or disrupting the studio’s creative rhythm.
Shaping What’s Next
Service: Brand Foundations
Client: East JR
Industry: Bespoke Joinery and Interior Design
Focus: Vision, Purpose, Mission
East JR, a bespoke joinery and interior design studio, had reached a turning point, successfully established but in need of a clearer strategic direction to maintain momentum and scale effectively. They required a structured approach to redefining their vision, refining their positioning, and aligning leadership with long-term objectives.
Through an intensive vision alignment workshop, we worked with the founder to restructure the company’s core philosophy, clarify its mission, and create a growth-focused framework. This process helped to uncover East JR’s brand identity, set a strategic foundation for expansion, and establish an actionable roadmap ensuring that future growth is deliberate, scalable, and aligned with the company’s long-term vision.
Starting With Intention
Service: Sales Systems
Client: Dream in a Cup
Industry: Retail
Focus: Commercial Foundation, International Market Entry
Dream in a Cup, an Istanbul-based ceramics brand preparing for international expansion, required a structured commercial groundwork before entering new retail and wholesale markets. They needed clear segmentation, pricing logic, and a repeatable sales system that could support both domestic scaling and export partnerships without diluting the brand’s design-led identity.
We built the full commercial foundation for their UK market entry, creating a cohesive sales framework spanning prospect mapping, structured outreach and qualification. This work established a consistent commercial narrative for pitches, strengthened early-stage partner conversations, and equipped the founder with a clear, ready-to-deploy system for approaching premium retailers and strategic international partners.
The Art of The Deal
Service: Sales Systems
Client: Climpson & Sons
Industry: Food and Beverage
Focus: Wholesale Performance, Process Optimisation
As one of London’s most respected specialty coffee roasteries, Climpson & Sons has been at the forefront of the craft coffee movement for years. With a well-established market presence, they sought to elevate their wholesale division, focusing on improving sales efficiency, increasing lead conversion, and strengthening market penetration.
We implemented a targeted wholesale growth strategy, integrating a KPI-driven sales framework designed to optimise client acquisition and retention. By refining account qualification processes and enhancing customer engagement, the business saw a 17.02% increase in won accounts, a 20% improvement in new account quality, and a threefold increase in overall sales efficiency, outperforming the previous sales team’s results.
Beyond the Table
Service: Brand Development
Client: The Duck and Rice
Industry: Hospitality
Focus: Market Expansion, Retail Innovation
Founded by Alan Yau, the creator of Wagamama and Hakkasan, The Duck and Rice is known for its innovative fusion of modern Chinese cuisine and British pub culture. Ready to expand beyond the restaurant experience, the brand aimed to launch a signature retail product line, introducing a new revenue stream while reinforcing its identity in the market.
We led the development of a retail expansion strategy, ensuring the new product line stayed true to The Duck and Rice’s brand essence while being commercially viable. This involved translating the restaurant’s unique culinary and cultural identity into a tangible product line that strengthens customer engagement beyond the restaurant setting.
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